Pre-pro, on-set and post production.
TRAILER WINNER: PROMAX GOLD
CAMPAIGN WINNER: NY FESTIVAL GOLD MEDAL
As Lead Creative, I developed the creative strategy, tone and design of this campaign and wrote and produced many elements, including the spots you see here.
The President and VP of HBO Films dealt with me directly for approvals.
TRAILER: WINNER PROMAX GOLD
TRAILER: WINNER PROMAX "TOP TEN" SPOTS OF THE YEAR
CAMPAIGN: WINNER PROMAX GOLD
CAMPAIGN: WINNER NY FESTIVAL GOLD
As Lead Creative I developed the creative strategy, tone and design of this campaign and wrote and produced many elements including the spots you see here.
Finding Greg Laswell's song Comes and Goes was a breakthrough for the trailer, reflecting the somber subject but with a hopeful tone that was moving and engaging. The President and VP of HBO Films dealt with me directly through the approval process.
Great trip to Montana to direct and shoot Behind the Scenes and interviews with the cast and crew.
CAMPAIGN WINNER: NY FESTIVAL GOLD & MARK AWARD BRONZE
FEATURETTE WINNER: PROMAX SILVER
BTS CAMPAIGN: PROMAX BRONZE
As Lead Creative, I developed the creative strategy, tone and design of this campaign and wrote and produced many elements, including the spots you see here.
Finding stock music for this smart, funny but very serious subject matter became pivotal as a great foundation for the edits. Edited the first tease on desktop AVID and then worked with an editor to build out the campaign. Working closely to direct the graphic design, we adapted the print concept for video. The President and VP of HBO Films dealt with me directly for approvals.
I interviewed the cast and crew and directed the BTS shoots. I was lucky enough to interview many of the real-life characters that the cast portrayed, including Jack Kevorkian himself. Wrote and produced a 10 minute piece for DVD, 2 cutdown versions for OnDemand and on-air. The shortest 3.5 minute piece is posted here.
WINNER: CTAM MARK AWARDS GOLD & NY FESTIVAL FINALIST
As Lead Creative, I developed the creative strategy, tone and design of this campaign and wrote and produced many elements including the spots you see here. A major key was finding this stock music that sets the tone with a slightly humorous, slightly mysterious intriguing sound. Deciding not to shy away from the fact that this film takes place in one room - I edited the "One Room" tease as the first spot of the campaign. The President of HBO Films dealt with me directly for approvals.
The director, Tommy Lee Jones sat next to me watching them all for the first time. He loved them. Whew.
LAUNCH SPOT CAMPAIGN WINNER: NY FESTIVAL BRONZE
As Lead Producer, I was involved in several brainstorm sessions intended to come up with great promo shoot ideas. This was season 6, so I went back to see what the other seasons looked like and realized the cast had never agreed to do a promo shoot since season 1, but they always do a poster shoot. That sparked my idea to capture our promo at the still shoot.
I collaborated with the photographer to get a multitude of shots of the guys walking down the bar, getting in position for the poster concept. We came up with second set up on the roof. 'The boys' had a great time and agreed to do a third shoot on the night of a red carpet scene. I found music everyone loved and worked closely with an editor to produce these 3 spots. It was the first time anyone remembers that the video campaign and poster matched.
As Lead Producer, I oversaw production for the entire campaign including trailer, promos, teases, social media spots, off channel cinema and tv spots, and long form BTS. I interviewed the cast and crew, directed the shoots and edited the long form spot and social media spots you see here, myself.
CAMPAIGN WINNER: NY FESTIVAL GOLD & CTAM MARK SILVER
TRAILER WINNER: PROMAX SILVER
As Lead Creative, I developed the creative strategy, tone and design of this campaign and produced many elements, including the spots you see here. Finding the right music was key to developing these spots. The President and VP of HBO Films dealt with me directly for approvals.
CAMPAIGN WINNER: NY FESTIVAL SILVER
As Executive Producer of this campaign, I oversaw the campaign. The VP of marketing wanted several extra teases after the trailer aired. I oversaw in-house predators and cut the tease here and the Invitation to the Set.
CAMPAIGN WINNER: NY FESTIVAL SILVER
As Lead Creative, I developed the creative strategy, tone and design of this campaign and produced many elements including the spots you see here. We used the score and stock cues to keep the budget low. The President and VP of HBO Films dealt with me directly for approvals.
CAMPAIGN: WINNER NY FESTIVAL SILVER & PROMOX BRONZE
As Lead Creative, I developed the creative strategy and tone for this campaign. I wrote and produced many elements including the spots you see here. The President and VP of HBO Films dealt with me directly for approvals.
Directed behind the scenes shoots and interviewed the cast and crew for multi-platform use.
As Lead Creative, I developed the creative strategy, tone and design of this campaign and hands-on produced many elements including the spots you see here. Was very excited to find Brian Ferry's version of You Do Something To Me which fit the quirky tone of the film perfectly and the lyrics were spot on for much of the subject matter.
Travelled to Tunisia to conduct interviews with the cast and crew. Directed the on-set shoots and the post production edits. We did several pieces, including character spots.
The shoot in Tunisia was amazing! The HBO line producer and I became close with the talent and spent every night drinking and talking with them. The shoot had many challenges such as noise from uncooperative construction workers, crazy loud cicadas and an epidemic of jellyfish stings creating chaos.
House of Saddam Featurette click below for spot:
I worked with Scott Gluck, the Campaign Lead, to write/produce these additional pieces that were needed for the campaign. I produced the cuts with an editor and directly communicated with the series director Michael Mann for his notes.
